Adding to the complications Cardone has to stay undercover and if discovered can not use any of those connections to build his business. The challenge is difficult enough as Cardone is dropped off in Pueblo Colorado, again, with only $100, an old truck, a ninety day time line, no place to live, no food to eat and he can't use any of his contacts. Two of the entrepreneurs attempt to build a million dollar businesses and the & brash showoff, Grant Cardone, author of The 10X Rule reveals his target is to 10X the challenge and build a $10 million business in ninety days. The new season follows three entrepreneurs who are dropped off in cities they have never been, with only $100, an old truck and the mission to build a business. Discovery Channel appears to have broken the code on entrepreneur reality TV as fans and viewers of the Undercover Billionaire Season 2 are smashing Rotten Tomatoes with 10X the number of views of Season one. Season 2 of 'Undercover Billionaire' airs on January 6 at 8 pm ET/PT on Discovery and streaming on Discovery+.The fans of Undercover Billionaire are BOMBING the famous Rotten Tomatoes review site with five star ratings. While there isn't a trailer yet, watch this space for more updates. Her varied experience in this space allowed her to move from interior design to real estate development. She then launched her own design firm, retail store and manufacturing facility. Elaine first stepped into the business world by importing and retailing antiques and collectibles. His book 'If You’re Not First, You’re Last' is a New York Times Best Seller, while 'Sell or Be Sold' is an Axiom Award Winner.Įlaine Culotti Elaine Culotti (Discovery)Ī real estate developer, interior designer and builder, Elaine has gone on to become a big name in what is often seen as a heavily male-dominated field. He is also popularly known as an author having written seven books on business and sales till date. Grant dons a number of hats and is known to have multiple ventures that he works on. His private equity firm provides funding opportunities to investors in markets that are often overlooked. With decades of experience in sales, marketing and music business, Monique brings unparalleled knowledge and expertise to the table.Ī real estate investor, disrupter and founder of Cardone Capital, Grant build his company from scratch. Before starting and running her own businesses, Monique directed and developed sales and public relations strategies for many A-list celebrities and companies such as Kanye West, Verizon, Burrell Communications, T.I. She's also the founder of Reign Ventures, an investment firm that aims to help women and minority-led startups, empowering young entrepreneurs to create their own multimillion-dollar businesses. She served as the CEO for 14 years and the firm was responsible for handling some of the biggest names in the industry such as One Republic, Nelly Furtado and Chris Cornell. However, there's a bigger catch this time around - doing all of the above during a pandemic.Ĭast Monique Idlett-Mosley (Discovery) Monique Idlett-MosleyĪ music Moghul, Monique ran the Moseley Music Group with her former husband, Timbaland. They'll be then sent to different cities in the USA, where they must start and execute a successful business, all within 90 days. The three billionaires only have a phone (with no contacts), $100 and their expertise. This time around, we see not one but three billionaires, all belonging to different fields.Ĭatch the Season 2 premiere of 'Undercover Billionaire' on January 6 at 8 pm ET/PT on Discovery and streaming on Discovery+. Season 2 is not much different from Season 1, although it does come with its own new exciting twist. He successfully opened a restaurant and created a brand, Underdog BBQ, in Eerie, Pennsylvania. The show required him to start everything from scratch, and for someone who is a self-made man, the question was, could he really do it all over again? Glenn definitely managed to pull it off. In Season 1, Glenn posed as 'Glenn Bryant', a regular guy with just $100 dollars and a dream to start his own business. Season 1 followed Glenn Stearns of Stearns Lending, a self-made billionaire with a net worth of $500M. The show puts both, the billionaire and their new business, to the test, seeing whether both the billionaires and the businesses can withstand today's challenges. The new season follows three billionaires tasked with creating a new successful business, all within the span of 90 days. If there's any way to sum up what 'Undercover Billionaire' is all about, it's a show that truly embodies the spirit of the American dream.
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